NPI Customer Benefit Model

A unique interactive mapping technique that analyzes tangential competitive and internal benefit positioning landscapes to guide strategic growth.
Enables Client's cross-functional leadership to effectively drive alignment of portfolio, distribution channels and customer touchpints in support of one of six discreet benefits.

NewCat Transfer

A Transfer technique that challenges clients to exploit category-starting concepts from companies outside of their competitive set.
Transforms Clients into a strategically differentiating position, creating a new category of business.

Strategic Commonalities

A process used to identify proprietary shared assets across multiple product/service lines.
Enhances the efficiency of cross-sell, merchandising, and promotional activities.

Spectrum Analysis

An analytical research technique that compares client's brand against companies, products and service providers inside and outside of their traditional competitive set.
Context driven customer and originator information to support your new category.

NPI Megabrand Model

Strategic guidelines for choosing and properly executing a Generic, Sub-Brand, or Endorsement branding architecture for a client's product portfolio.
Optimizing the brand strategy and portfolio to best support your new catagory.