Health & Beauty Aids
Andrew Jergens Company
Abbott Laboratories
Bristol-Myers Company
Dow Brands
Johnson & Johnson
McNeil Consumer Products
Neutrogena Corporation
Procter & Gamble Company

Household Products
Black & Decker
Evenflo Products
S.C. Johnson & Son, Inc.
Kimberly Clark Corporation
Monsanto Company
O.M. Scott & Sons Company
3M Corporation

Food & Beverage
Anheuser-Busch
Borden,Inc.
Campbell Soup Company
Chesebrough-Ponds,Inc.
Con-Agra, Inc.
Dole
Frito-Lay Company
General Mills, Inc.
Gerber Products Company
Interstate Bakeries
Keebler Corporation
Kraft General Foods
Pepsi-Cola Company
Pillsbury
Quaker Oats Company
Ralston Purina Company
Sara Lee Corporation
Tropicana
Clearwater Seafood (Canada)

Other Products
Bali Intimate Apparel
Champion Activewear
Hallmark Cards
Hanes Hosiery & Knitwear
L’eggs Products, Inc.
Scholastic Magazines

Services
CIBC Banks (Canada)
Citicorp
AT&T Wireless
Houston Cellular/AT&T Wireless
Purolator Courier Ltd. (Canada)
Sprint Corporation (US & Canada)
Qwest Communications
VHA Hospital Cooperative
Wells Fargo Corporation
Jones Lang LaSalle
Ecolab
Cornell Companies
GE Healthcare Financial Services
University of Missouri
Embarq

Retail
Bennigan’s Restaurants
Dunkin’ Donuts of America
Payless Shoe Source
Pizza Hut, Inc.
Wendy’s International
Best Buy

List of NPI category
re-definition successes

Learn more in
detailed case histories