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Lewis A. Berey, President Lewis A. Berey began his long-time career in marketing with positions at H. J. Heinz and General Mills. In 1970, he founded and ran NPI's publicly-traded predecessor company, Synergistic Communications Group. For the past 35 years, Mr. Berey has led NPI, providing strategic category, brand, and new product consulting services to Fortune 100 clients in packaged goods, telecommunications, financial services, and other industries. Lewis A. Berey is a graduate of the University of Kansas with a Master's Degree in Marketing. |
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Allison Yurman, Sr. Vice President Allison Yurman has worked in Management Consulting at Booz Allen & Hamilton, across a broad range of industries from heavy manufacturing to service businesses. Her consumer and strategic marketing experience includes work in telecom with Sprint U.S. and Canada, financial services with Wells Fargo Bank, and several internet start-ups. At GE Capital, she worked in business development and marketing across various financial services industries, and was responsible for marketing of a $150MM net income P&L. Allison received her MBA from Wharton and MA in International Studies from the University of Pennsylvania. She has lived and worked extensively in Asia, Europe, and Latin America, and speaks several languages fluently. |
NPI — New Jersey |
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Gunnar Branson, Senior Project Executive Gunnar Branson has worked as a strategic marketer and branding executive for companies such as GE Capital and Heller Financial. As CMO for Heller Financial, in addition to managing branding, PR, internal communications and advertising activities, he organized marketing for six business divisions and increased cross-sell to over 15% of total annual business, led the adoption of a company CRM system, and transformed the company web site to a database driven marketing, cross-selling and information tool. At GE Capital, he was the director of global communications for their real estate division, where he directed advertising, public relations and web development for the company in the US, Latin American, Europe and Asia. |
NPI — Chicago |
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Beth Moraitis, Project Executive Beth Moraitis’ experience with NPI includes a broad range of consumer packaged goods and service industry clients. She has consulted in financial services for CIBC and Wells Fargo Bank, telecommunications with Sprint US and Canada, and other clients such as Pillsbury, Best Buy, and Campbells. Prior to joining NPI she worked for Hill and Knowlton PR. She is a graduate of the University of Missouri School of Journalism. |
NPI — Kansas City Beth Moraitis |
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Jan Kimball, Project Executive Jan Kimball's expertise is research analysis, positioning and marketing strategy. With a career foundation in media management at national agencies McCann-Erickson and Young & Rubicam, she moved into new product and service staging for regional and national brands, from idea generation through launch. Brands to which she has contributed market or messaging strategy include American Century, Budget Rent A Car, ConAgra, The Gillette Company, Hunt Wesson, Kellogg’s, Kraft Foods, Purina, R.J. Reynolds and Wells Fargo. Jan has additional experience in working with non-profit organizations and in bringing cause-related marketing into the development of customer relationship strategies. |
NPI — Kansas City Jan Kimball |
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Ed Wilson, Creative Director Ed Wilson is an experienced writer and award-winning creative director for TV, radio and print advertising. He has developed innovative ad campaigns, creative strategies and prototype concepts for consumer testing. As creative director for Bernstein-Rein, he coordinated all TV advertising for Wal-Mart. At Young & Rubicam, he developed campaigns for Beech Aircraft and BASF. Ed has also created ads for the Kansas City Chiefs, Gulfstream Aerospace and Sprint, winning top awards from the New York Art Directors Club and Communication Arts. Ed has coordinated NPI creative work for Wells Fargo, Pillsbury, Sprint, Sprint Canada, Purolator and ConAgra. |
NPI — Kansas City Ed Wilson
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