With over 35 years of consulting with Fortune 100 companies, NPI helps clients change how they approach the challenge of innovation and growth by redefining the category of business through out-of-category proprietary techniques.

Redefinition makes it possible for a company to create a far greater competitive advantage, accelerate growth, build higher margins and dictate the terms of competition.

NPI’s Category Redefinition Process expands beyond idea generation to deliver a strategic platform and blueprint for heroic growth. The Process is uniquely embedded with immediate actions to introduce the redefined category, articulate a company’s new positioning, and set the entire strategy on solid footing.

NPI Helps Customers and B2B Clients Redefine Their Categories.